It is time to shift the conversation and empower everyone to play a role. All stakeholders need to work closely together. Fragmented approaches waste resources by duplicating activities or leaving aspects of disaster resilience and recovery out. It is time we empower all stakeholders to understand and play their role in building preparedness and resilience. This includes individuals, business, government and communities owning and embracing new accountabilities to build local, national and international resilience. Disasters don’t plan ahead, but we can!

In recent years, successive natural and unnatural disasters have become part of our ‘new normal’. Recognising the need to start ‘doing disasters differently’, we established corporate2community (C2C) to put more focus on planning and resilience before disasters occur.